Is this a game?
On my way to NASA’s Goddard Space Center and am blogging from an iPod Touch. The airport can be a boring place to be – but wait, someone put a free gaming system in the terminal…why would anyone do that? And why aren’t people lined up to play?
This motion controlled video game is actually a giant advertisement. I saw ads for Target, Marriott and Zerox within 30 seconds. The goal of the game is to have the dog from Target commercials deliver letters to homes, just as Zerox does for the company.
Is a game like this still fun? Does it make you more or less likely to use their products?
Click here to see a video of the advertising game in action.
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